#248: How To Get Through the Bottomless Barrel of Pants-less Zoom Calls w/ Joshua Kennedy of Imagine Marketing
Law Smith
0:00
sweat equity podcast streaming show pragmatic entrepreneurial advice addict jokes coming to you hosted by me last minute and co host Eric Reggie, juror juror juror judger hashtag sweat equity hashtag 69 b2b help those other businesses that help you out hashtag girthy ROI we're on iTunes, Apple podcasts, Spotify, laughable. YouTube, Facebook, Vimeo, I'm only gonna do one headlining sponsor. If you want the other sponsors like Roan, grasshopper freshbooks Warby Parker, you can go to sweat equity pod.com but today's episode is brought to you by ExpressVPN. Try expressvpn.com forward slash sweat. Get three months free off an annual subscription. This is better than a Tor Browser. This is better to protect your anonymity and money and be anonymous Online Express VPN try expressvpn.com Ford slash I sweat get you three months off an annual plan. Holler if you hear me if you want the hookup and you can pick any country, your your IP address is routed to. That's something I didn't know about until just now try ExpressVPN comm forward slash twit get three months free. Boom. Let's get this podcast started. Ah What about my sweat equity?
Law Smith
1:50
Well, I mean, I gotta make sure I have a good track game. Usually I'm been trying to dress up on this show but I everything's packed out of your way to not dress
Eric Readinger
1:59
Today,
Law Smith
2:01
everything's packed right now. So it's like, I don't have the podcast equipment. I carefully put away, the mics, the mixer, all that stuff. So I'm going, I'm going rogue, I'm going guerilla style. You
Eric Readinger
2:13
look like. We're like throwing all of your clothes into a wood chipper and then realize you're naked and needed a shirt to wear and then ripped it back out of the wood chipper
Law Smith
2:21
and threw it No, it's been said on this podcast many times you should wear pants in a zoom meeting so you don't get caught but I'm, I'm wearing a shirt. No pants. Yeah. Alright, so we want to do part two, as we were talking to Joshua Kennedy of imagine, imagine, imagine marketing, right? You can do your own plugs because again, I don't have notes. I don't have anything. I barely I stole this computer to do this. This podcast episode while everything's packed up, but we wanted to do a part two, I think this will be Good, you know, little subplot storyline if we have people that listen consistently to your progress, so tell us, you know, tell us, I guess where you were last time. And we'll go from there. So that's as soon as we got off the last podcast episode.
3
Speaker 3
3:19
Yeah, so pretty much Last time, we had just done a lot of software evaluation. So we were looking at the different to kind of support the company and we had decided in the software, and we were using the software to try like, we had like, I believe, like once you find the time and this past month has been really good in terms of just getting getting our hands dirty. As far as doing a lot of the services and the client work and stuff like that, which has been good. We've added a couple clients. And you know, it's been good in terms of we have seen this some interesting challenges come up as far as you know, the software and things that I just wasn't anticipating that have caused us to have to, you know, check, pivot a little bit and change a little bit flexible But yeah, I mean, just we've we've definitely grown a lot. We've definitely grown but it's a lot more client base now than it was last time I spoke to.
Law Smith
4:08
And you have a nose stud? Yes, you've got that done. Right. Yeah, this must be good.
3
Speaker 3
4:18
It was in last time it yeah as in last time I feel like I did attic I was in a tattoo shop and got clients
Law Smith
4:24
that way. So you know, there you can do. You've got one close to being the neck that makes it very scary. When you see it, you can still
3
Speaker 3
4:32
cover it up with the collar, right? If it was a half an inch higher, it would be much different conversation for sure.
Law Smith
4:38
I've heard that's a big demarcation line for tattoos. Once you get above the collar, that means like you've definitely
Eric Readinger
4:44
killed some you get any more. More clients, you're going to start to look really really scary. Absolutely your client get a teardrop on your eye, that sort of thing. Dude, that's not a good precedent to set
3
Speaker 3
4:55
up to start putting marks in my body when I get new clients off to get jewelry or something will do.
Law Smith
5:00
Did you watch we'll do a watch. You're doing the business version of memento. You're just adding add something to your body every time you get a client.
5:08
Yeah, just figuring out what who is my What is my business identity? Right like I got a tattoo here. When you
Law Smith
5:12
get to that Prince Albert Pearson We know you're crushing it. That means you've run out of things to do. But well, I just thought of that. Don't Google Image Prince Albert ever, by the way,
Eric Readinger
5:26
especially crushing it? Prince Albert.
Law Smith
5:30
Don't crush it. Or sounding if you've ever heard of that. That's where they stop. No, don't even don't even don't even explain it. I'm taking you off. You're off the camera can't mute me. You can't mute the I can't hold on it. Sam. Hi,
Eric Readinger
5:45
let me learn this. How to you can't
Law Smith
5:49
mute all this part. Ah, but uh, was gonna say well actually before we get more into that one If we explain what what you're doing so people that are didn't hear the last episode can kind of get get your gist of your company. Yeah,
3
Speaker 3
6:08
absolutely. So what we are is a basically 100% performance based affiliate marketing agency. So we use a tracking software to track basically users from different places in the internet, basically. So we try to recruit essentially digital partnerships, which could be people like podcasters, or bloggers or wherever. And we're able to basically provide them links and use coupon codes are able to monitor and track users from their pages, their websites, their platforms, through the checkout process, the different clients that we are serving, and then exchange for that service. They basically get a commission so they're almost like a digital sales team. But the cool the cool part of it is that it's all like it's there's no risk involved because we don't charge really for just like a software so are we want to charge a software fee or an installation fee or anything like that. Or even just for Time, it's only based on new customers acquired in sales.
Law Smith
7:03
Yeah. And so since we talked in what early May last time and, and so a lot kind of changed since then, as far as just societies gone around the country, at least, like what we we dipped into unemployment was higher than the Great Depression. And then now, it's, it's, I think, come back about 3 million jobs in this last month, last 30 day period. So we're seeing that, like, there's a bounce back effort, but there's still gonna be a lot of people that are gonna be in this gig economy kind of stuff gonna be doing side hustles it's kind of why the show exists. And so I think that might be a good thing for anybody listening to maybe contact you, as far as, you know, being one of those referral champions for you.
3
Speaker 3
7:53
Yeah, definitely appreciate it. And that's kind of as long as I can get the audience of people and then I can explain that the software the service to them I think that it's a pretty compelling offer.
Law Smith
8:03
Yeah, I mean, I think there's a lot of opportunity for people out there that are looking for those things to work from home that are they don't have to they're not like a Rodin and fields where they're, they're getting the garage inventory of MLM and getting fucked over eventually where they like they can't sell $30 worth of $30,000 worth of all the stuff they have to buy, just to be a consultant. I feel bad for a lot of women have to find out who their real friends are who becomes Rodan and Fields consultant or what were the other ones that are big Mary Kay. For older ladies Herbalife. Herbalife. That's what about all the success stories? Yeah, yeah, there is. There's winners and losers like you at the top. Part of me told me I can look at it like a libertarian like you make your own decisions. And then part of me is like, that's really Taking advantage of people I go back and forth between the two.
9:04
Yeah. quick side note, if you ever have to pay money to get a job, that's not a job.
Eric Readinger
9:10
Yeah, yeah. It seems like you're gonna, you know, get your foot in on the ground floor, whatever. No, no, they're Yeah, they're taking you man.
Law Smith
9:22
Yeah. And you you seem to recruit people under you, and, and they tell people you're like Ben I'd be then I would be a recruiter. So yeah, it's one of those things where I think it will be interesting to see your plight and we definitely want to try to have you on continually just to see where you're at as a litmus test because I think that's an interesting thing that you're willing to, you're willing to do on the podcast, but also it's, you know, every entrepreneur, it's gonna mess up. So I think like, I think that part of like, you're not going to have everything set in stone from the get go, but At least showing people that, hey, I'm figuring out problems as I go. I think that's a valuable trait to show everybody, you know. So what, uh, so last time we talked, you know, we kind of talked about broad strokes I would say kind of bigger, like strategy stuff branding. World, what? What have you been able to kind of knock out? Have you gotten in the forest and done shrooms and found yourself as a company?
3
Speaker 3
10:30
Yeah, well, it's kind of interesting as a last time as we'd focus basically, on trying to portray the brand identity, the brand message really clearly kind of on the, you know, the first impression of the website. But then as far as defining who our target client is, it's kind of more that's emerged more since last time we spoke to you. So I think initially when you start businesses and you want clients, you're so hungry for clients that you start. You don't really have a vetting process so you don't have a start up, getting tattoos
Eric Readinger
10:55
and all that.
Law Smith
11:00
Yeah, tattoos. That's how committed I am. Yeah, absolutely. Clients for life. Yeah, for sure. Like it or not.
3
Speaker 3
11:10
And so yeah. And so then kind of the ideal client has emerged for us, which is sort of a Shopify ecommerce store. And we generally like to partner with brands that are sort of like sustainably funded. So we've got a few we've got like this eco friendly candle manufacturer, we've got people that are making jewelry out of regenerated materials. So what it allows us to do though, is not only to find our clients, but also access the groups or these people or communities where these people are hanging out, which has been a good way to recruit people.
Law Smith
11:36
So I'll give a couple of steps to help in define target audiences. A lot of people don't you're right, you get started. And you just have to bring you got to start bringing in income no matter what and you go. I'll figure this out as I go. And that's a lot Look, that's a lot of entrepreneurship. That's a lot of doing your own thing without like, a crazy amount of resources or cash inflow from the get go. So, you know, a lot of it will be like, I'll just start with this, this, this client knowing that it sounds like you got what you want. But one thing that is a good thing to ask yourself is what is my dream client? in a weird way you'll figure out but if you want to kind of do more of a specific filtering what's and it's tough because all businesses are different. What are the industries are in? Like, what's the bigger categorize industry? And then what are the sectors under that usually? So like, for instance, I'm trying to I do a lot of business development for manufacturers. Underneath that. Any kind of computer manufacturers, any kind of aerospace manufacturers is really our sweet spot. So like, that's a sub sector of larger one, right? And then look for how many employees how big they are, for your stuff. It's going to be more about how long have they been around? You know, what's the revenue they brought in? so far? A lot of what we're really doing is assessing risk, right? Because in a professional services business, what you're trying to do is, is figure out the risk mitigation of that, right? If if you're going to put a lot of effort, the way your stuff set up, it might be more of a time thing where you're setting up with them. Instead of like a labor, like we were agency, doing the actual services is that time block, that's the labor costs. That's what they're paying for for you. Your time is going to be relative to how much revenues coming in because it's a commission based kind of hub and spoke model, right. So what you're trying to do on your site is assess risk, and what you can do to kind of nudge them forward. Right. Yeah, I was looking at like, what are the six the six pieces of criteria, I'm looking For in that target audience, right. And we're like, we look for people in the growth phase. And they're, they need, they have marketing stuff, but they're not. They're not they know they need more help. And they're not doing it. And so it's that big of where they need to come in. We know we're coming in for a year, maybe three, helping them out, but it's not going to be forever. And so that's like our sweet spot, b2b, SMB business to business small to medium business. So for you, your criteria might be Shopify. Someone who's been doing it maybe or an Etsy store, or someone who's got an e commerce, a bit of a structure, you know, already, and then kind of you tell me, I don't know if you have that criteria.
3
Speaker 3
14:50
Ya know, basically, what the thing is for us is, is the Shopify store just makes it for the easiest integration with the software that we use because they already have an app. So it's like five minutes or less a week. get you up and running. And then Shopify is one of the most popular e commerce platforms out there. So it makes sense. But the other thing, as far as like, it's just really proof of sales, right? So it's like, you know, just like kind of an evaluation of your website and just make sure that we're not we don't want to, you know, people there are a lot of new Shopify stores, the new businesses that are registered all the time, but we don't want to like, we don't want to take a business or walk a business from zero to one, we want to take them from 1020 3040 $50,000 revenue to wherever, you know. So that's kind of our boundary, if you will, as a company. Yeah, you
Law Smith
15:32
don't want to take them from incubation stage to ideation stage, here's what we're trying to do is I you know, I make homemade jewelry. There's a lot of a lot of moms that do that, that kind of business online. I'm former Mary Kay jewelry. Yeah, I mean, no, nothing wrong with that. You can make money doing it. It's just tough if you don't realize like the thing you actually liked. And this goes for almost any business, you start the thing you like doing and the thing you're good at as the service or whatever you're producing, it becomes five to 10% of your time and everything else. So you like, I, like I love helping companies get from point A to point B. That's what satisfies me doing what I do. But it's that thing of like, sometimes that only becomes a fraction of your time, right? And when you do homemade jewelry, you're like, I just like doing this on the side, this is fine. But when you try to make it a company, it's like, oh, you have to figure out logistics of shipping, and the cost of shipping, and how this ship should be packed out to be a boxed. You know, how it should be? bundled together pricing model and it it can overwhelm So Eric looks like he has a question, but I can't tell what. No, no, I say you're in the little box. you're leaning you're leaning in like, Whoa,
Eric Readinger
17:02
I was just gonna say like with that sort of stuff, it's just sell the idea to Walmart or sell it to somebody a manufacturer, so they can sell at Walmart or whatever. It's always just like as a second sort of thing.
Law Smith
17:17
So my professor, Dr. Kincaid and my undergrad entrepreneurship Professor we used to write business plans for entrepreneurship program. his advice for fine Benzies yeah wrote one for crematorium cool. But I did one for a glass bottom dolphin boat. Gulf Shores Alabama I found that business plan as I'm moving out and oh my god damn this thing sucks. You just pushed it too
Eric Readinger
17:45
far with the bottom was Captain that you had to have.
Law Smith
17:48
Yeah. Oh, well, I'm again not wearing pants right now. So it's kind of apropos and maybe that's why I was thinking about it bottom. No one on the
17:56
right pants.
Law Smith
17:58
Yeah, but I'm wearing I'm not wearing Any boxers? No me undies nothing. It's, it's, well, I'm wearing one eyepatch over one ball because I hit it on something. And it's serving as a slang. But this is one. It's not I don't really count that as clover. That's what you do when you get crazy by yourself.
Eric Readinger
18:19
That visual thing.
Law Smith
18:20
Yeah. But you're saying he was always like your second slide should be your exit exit strategy. And it sounds counterintuitive, because a lot of business plans, you're trying to get funding or whatever, but it's just what Eric said. It's like everything. Every business has an exit. And if you don't have really multiple options of what you want to do, as far as an exit plan, it's gonna be tough, but you know, we'll that's just something I wanted to throw in there. What else have you realized for your company in the last month, last 30 plus days?
3
Speaker 3
18:58
Yeah, one of the things is that I I guess so a lot of it kind of breaks, it breaks up in a couple different parts. So we're basically trying to get traffic referral traffic from different digital partners, right. So a lot of the referral traffic online comes from these big publishers that, like Hearst, magazines and all that. So like Men's Health, women's health, constant calls and all these things. And I thought that I would be able to use the use of some of those relationships and software that we're using currently to just get them come on the platform. But a lot of those people have their preferred methods of working. So it's like having to adapt to how they, how these companies already work, right and trying to work with the software that they're using. It's getting no alternative setups, with my client sites and stuff like that. So it's not as direct as easy. I think that was a challenge that came up for us but and then also not only is being able to work around that, so knowing that and maybe knowing that I'm not gonna be able to access basically, the top 10 blue links on a particular search for a product because most of those are occupied by the major The major media companies is trying to find I guess the smaller alternative sort of, you know, partners and stuff like that has been the long tail partners, if you will. This is something that I've been trying to focus on.
Law Smith
20:12
So what you would call the art scene? Yeah, people that aren't aren't already with a conglomerate system. Yes, absolutely. So have you kind of brainstormed a strategy? How to kind of go about that? Or is that kind of just a new new issue? You figured?
3
Speaker 3
20:37
Yeah, what is it? Well, so what are the all those basically the conglomerate, if you will, right, so they all work with this, most of them work with the huge affiliate networks, which I've mentioned in the last show, or they work with this company called skim link. So one of the ways to do it is I'm actually going to sign up as the sort of like as the manager for each individual client that I have on this network, right? So not As my company, so that's been kind of one of the ways to get around it. And then just not use, essentially not used, like, you know, website pages or content pages as referral sources. So trying to find other platforms, other mediums where I can get referrals other than just, you know, whatever you type in online in the web page that comes up to try to answer your question.
Law Smith
21:20
Can I pitch an idea? Maybe?
21:23
Yeah, absolutely.
Eric Readinger
21:24
I think Web Services
Law Smith
21:26
a lot. A lot of fans only are only fans. I don't know why I could use those all the time. But you could do that. You know?
21:34
Yeah. Like personally or as it should be
Law Smith
21:38
everybody doing zoom calls, but just the cameras on bottom hustle. Yeah. Whoo. I like that. You know, or power from the bottom. Whatever you I already did. It already has a perfect name,
Eric Readinger
21:49
bottom muscle. Let's move on.
Law Smith
21:50
Okay. Okay. That was 10 out of 10 out of the gate. You know, I know. I was trying to tell someone the other day you know, you you Do not a lot of people know how, like a writers room for jokes go. But you basically I do this for brand naming or like some kind of campaign you're trying to do on a bigger scale for advertising purposes. I try to go let's give it a name. But, you know, Eric, Eric says a nine out of 10 let's see if we can beat that if we can't, you know, so that's how you should do a lot of brand naming, a lot of company naming whatever, you know, whatever it is. But what I'd say is, you know, one thing I think, where you can build a lot of credibility, it's something I've been sitting on for, for this podcast, is kind of community building. So like digital community building, meaning that our friends at something, somebody planet podcast, they've been doing a good job, cultivating a lot of weird memes in their Facebook group they started a couple months ago. But it's gotten way more track, I can tell it's gotten way more traction in terms of people that didn't really listen or they listened to the podcast a little bit. And now they're more invested. It kind of creates the, the non show property for them to kind of keep a relationship going, right. And we
23:16
absolutely need to do that for us. By the way,
Law Smith
23:19
that's, that's stupid. We all know we're done. Something planet, Dick. I can't do I can't decide if we do Facebook group or Slack, an open slack or both, and figure out how to integrate them. But for you for what you're doing. I think you could do something that is helpful for people that need ecommerce help, like a Facebook group that it's not like it's under the guise of a Facebook group that you're trying to sneak anything by them, but I would make it something we're helping him with e commerce issues right. And make a Facebook group for that lead everybody else There, because you can see Facebook's also making a push for groups more and more. So there's also that you always have to look at the macro and micro view of everything online. But for you making a group where you're just helping get a group going a community of people that have e commerce issues, that might be huge in terms of like, it's a slow game, for sure. But you might, you might learn a lot too. I'm a big believer of like, you know, joining a lot of communities just to just to kind of seep in whatever knowledge that helps me, because you're not going to know everything, especially in the online world. It's infinite. And so, but also like the empathy of like having the empathy of potential, these potential targets you want to talk to, if you figure out their pain point and what they're searching for, after a while using this group, then you can make a search ad that's feeding that right That's so specific that you're hitting those people.
Eric Readinger
25:04
Or, you know, like, it's like guerilla market research.
Law Smith
25:08
Well, what a lot of people are doing now I mean, it's pretty gangster is there's a every city has this so if you're listening whatever city you're in, there's a bunch of neighborhood. Ask like, whatever your neighborhood is. West Hollywood Facebook group or something for selling stuff. Famously gay neighborhood. I you chose West Hall. I used to live there, Mr. Martel. Oh, your man. Okay. Yeah, I used to live in a garage there. Take their take that for what? Like a real garage, not like a garage apartment.
25:42
I don't like that gay term. Hold on,
Law Smith
25:44
uh, in the garage. It's a double wide do it in the garage. I learned I seriously. In 1010 years ago, I lived in a garage in West Hollywood. And that sounded like the gayest thing of like, ever. Yeah, I live I live in a dungeon. But it was great. I had three women that live in a house or friends of mine. And then they were like there's a garage that the owner of the place we're renting. Did they move in? Yeah, they tried to make it into like a suite. And he just like gave up like, step three in and so there's carpet on the ground, and there's an AC unit. And I was like, Fuck, I'll clean this fucker up, and I'll live in there. And it was kind of awesome.
Eric Readinger
26:29
But I felt one of the girls picked the AC unit unit up and lifted it overhead threw it out the window.
Law Smith
26:34
Why would she? Maureen wouldn't do that. No, it was actually awesome because the AC unit was better than the house. The only problem is if you tell us more shit you had to go and sign well.
Eric Readinger
26:53
I don't like the zoom interviews on my sound effects.
Law Smith
26:57
You can't have your sound effects. It's
Eric Readinger
26:59
no I don't know if my computer can handle it. Honestly.
Law Smith
27:04
You can just pull your phone out to the mic. It's not the same. I know. I know. But what was I talking about? Getting getting double wide?
27:14
Oh, yes, it was sweet. Oh,
Law Smith
27:17
so the game, the gangster move a lot more gorilla move I see a lot of the time now. And this has been going on for about two years is Facebook groups there see a lot of them are really set up to get people to pay them to advertise within the group because everybody sees the notification. So whereas an ad, you're still targeting people, and they could skim by it, but if you have a group, where the default setting is, anytime something's posted in here, you get a notification. That's really powerful because it's going to drive about 90% of the people in the group over that post
Eric Readinger
27:55
is the same with live videos. You know how they have that as well. Their go to thing,
Law Smith
28:01
but they've toggled those right. So for a while it was if when they busted it out, you did live video we did it as a tactic for us is novelty, right? Yeah. It would show almost everybody you're friends with, then they just stopped doing it completely. Then they came back to like, notify you sometimes and sometimes not. And then sometimes with brands that you don't really want to follow, right?
Eric Readinger
28:26
Yeah. Well, Instagram has it. They get you. Like every time there's an Instagram notification if it looks the same as any other notification.
Law Smith
28:37
Right? I
Eric Readinger
28:39
live now.
Law Smith
28:40
I follow someone that does yoga locally, and she's been doing it every day. I keep forgetting to turn it off, but like, forget full law. Well, I mean, they do it. Do you see? You see all this absolutely. Diamond Dallas page yoga. You see this sell this mass? Are you for the DDP yoga? I'll do it.
Eric Readinger
29:06
I'm not at the I was asking if you were,
Law Smith
29:09
I need to okay. That's not what I meant. So no, I don't want to answer the app sucks. Everyone sucks so bad I don't like I do Yoga With Tim on youtube for free. And from West Hollywood, if you want to if you want to watch a guy make jokes, he does it by himself. He films by himself like the beginning once he has a camera man, obviously. And then he starts doing one of his own and tries to make these little dad jokes. Like, as he's doing it and laughs himself. It is the most unintentional comedy like, it's so funny. He's like, laughing to himself here at
Eric Readinger
29:47
echo. It was empty house.
Law Smith
29:49
It's so fucking funny. But the community building thing where you do a Facebook group, you can either you should probably join a branch as just like what you're talking about doing. Little dummy testing research for your competition in a similar way you're kind of doing that to get a feel for for out there like we like Eric and I like Reddit a lot yeah it there's a lot of garbage on there but you know if you want to start a riot apparently that's where you find out where to go logistics or how to be peaceful during
Eric Readinger
30:25
these times it's all out there I mean if you choose your cultivating your feed
Law Smith
30:33
I like there's some stuff there's some subreddits online that help with work to understand a little bit, a little bit more the online world sometimes but I also like the ones that just kind of help curiosity where it's like, here's, here's a subreddit of you know, shower thoughts, which is one of my favorites because it's just funny. But do it finding these like, online communities I think will help a Facebook seem to be the probably where people are going to go if, if I'm someone that has an e commerce store, I'm doing okay. And I need help. I'm they're probably not be like, on the vanguard of digital marketing knowledge or digital, just digital knowledge in general. And so Facebook would probably be one of the, one of the first go to things. And then if you really want to do it, the gangster thing that a lot of companies are doing is they'll pay the administrator, but made the group and the person that made the group for the West Hollywood, whatever swapping shop, they're not they didn't make the group because they're a community builder. A lot of built made them to get people to pay them to advertise within the group. So you do a message to the administrator of an e commerce kind of networking group, or whatever problem solving group and then you can pay them like 20 something cheap, pretty cheap for relative to online ads. There you go. Hey I'll pay $40 to post something about like what you're doing and it's pretty that's pretty cost effective when it's all said and done so but again you want to go you want to go infiltrate these groups like Fight Club the beginning of Fight Club and go to as many like a meetings as you can whatever support groups that you can to see which one's legit and which ones not.
3
Speaker 3
32:24
Yeah, yeah, absolutely. Well, to kind of just add on to that is that one of our one of our clients one of our biggest clients so far as a national basically candle maker distributor that we brought on was through a Facebook group met them so I kind of already seen the power of this group so far
Law Smith
32:39
already. Do they had the Donal Rawlings? ashy Larry smell candle? I wish
32:45
I could get the reference I did do nots, but I don't
Law Smith
32:48
I know Donal Ross Chappelle show. I yet.
32:53
I watched a little bit of the Chappelle show. I didn't
Law Smith
32:57
know I
33:01
was like when I was like 10 years old. It's still
Law Smith
33:04
it's even it's probably more relevant now than it's ever been.
Eric Readinger
33:08
It still has my favorite sketch of all time is the it's the best. The Klansmen, the black Yeah, I mean that
Law Smith
33:14
movie out of that. I mean, like we made a movie from that.
Eric Readinger
33:18
Yeah, but that's even that five minutes snippets I saw the movie too that that was better than like, so perfect. Yeah.
Law Smith
33:26
Oh yeah. That's what I'm saying is like that that's the best show. That's the best comedy of all time. Probably definitely the best skit show of all time.
3
Speaker 3
33:38
Yeah, I've seen a few episodes, but I just I'll have to go back and brush up a little bit for sure.
Eric Readinger
33:43
Yeah, that were that streaming and get you on now. You're not welcome back until you watch all the episodes and you get our references.
33:50
I'll do a weekly report of my business and how the Chappelle show Oh,
33:55
check in with you guys.
Law Smith
33:56
Can you probably hear Chappelle show or maybe mind bending See ya. But yeah, I, you know, I think, help figuring out your audience your target audiences through just like being a part of them, right acting as if you're your customer, it's going to give you that empathy. You got it. Once you get the filters down, you know what we kind of explained before trying to figure out the psychology and where they need help. That's when it's going to be a game changer for you. Because then you're going to know that point of contact to make where you're going. Okay, I know where you're at. We've helped this and now you'll have the candle, the Candle Company, and you'll go, we've helped them go from here to here. Now I have a case study. Now I have a reference point to go to go, Hey, here's what we help them do. So yeah, let's let's have you on again in the month and see what's going on, man.
34:49
I'll try to I'll try to squeeze in a couple of episodes for sure. I'll definitely I'll rewatch that. Or Yeah, thank you. I think
Law Smith
34:56
we may finally we might have just ruined your product. Somebody might be last week and they hold up Don't worry, but worth it. If they do. They definitely do. Yeah, but uh, but yeah, man. Thanks for coming on and yeah, we'll have you on
