How To Find Your Niche For Your Business With Jermane Cheathem of CreatorsLearn.com | ROI Podcast™ ep. 491 | Law Smith @LawSmithWorks & Eric Readinger
Jermaine Cheathem, an entrepreneur in the equipment finance niche, discusses his journey from starting in the industry to building a successful brokerage. He emphasizes the importance of leveraging networks and relationships, particularly with equipment sellers, to secure deals. Jermaine has traveled extensively, working from various countries, and highlights the challenges and benefits of a remote, lifestyle business. He advocates for the four-hour workday and shares his philosophy on entrepreneurship, stressing the need for resilience and self-reliance. Jermaine also touches on the supernatural aspects of human existence, suggesting that being human itself is a supernatural experience.
Most people hunt customers. Jermane Cheathem hunts the sellers who already have them. In this punchy, practical episode, he breaks down how niching down into equipment finance—then partnering with dealers—creates leveraged B2B deal flow you can run from a laptop. We dig into choosing a niche using your actual relationships, an email‑only operating cadence, real‑world commission math, and the mindset to keep going when entrepreneurship gets lonely.
You’ll hear:
A dealer‑first go‑to‑market that beats cold‑calling end users
Network audit → niche selection → repeatable deal flow
Example numbers for monthly‑payment financing and broker commissions
Remote‑work systems that keep a U.S. brokerage moving while you travel
Freedom vs. safety: the honest psychology behind building on your own
Guest: Jermane Cheathem — CreatorsLearn.com
Hosts: Law Smith & Eric Readinger (ROI Podcast®)
Enjoy the show? Follow, rate, and share with a friend trying to find their niche.
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Hosts’ Eric Readinger & Law Smith 🔗s
- https://www.LawSmithWorks.com
Law Smith 0:01
All right,
forget about this intro every
Eric Readinger 0:10
time I'll do a new one. ROI Podcast
Law Smith 0:13
number one comedy means business podcast on Earth, little pragmatic, entrepreneurial advice through the people that have been successful, like our boy. Jermaine Cheatham, well, I mean, how else would you say?
Eric Readinger 0:33
No, I know, but I wanted to hear, I'm sure he had stolen shit, whatever, we'll get him back.
Law Smith 0:37
That sultry voice you're hearing is Eric Readinger, Coach Red. I'm Law Smith, because I forget to put our names in the intro a lot of the time. Yeah, I know if you want to see me do stand up comedy, I've got gigs coming up, headlining in St Pete Beach in Clearwater Beach in the fall. I don't have them in front of me, because I'm professional as fuck. Hey, if you like this podcast, share it. There's that little square with the arrow button. Hit a little Share button. Send it to a friend. Send it to a family member that's trying to do their own side hustle, something like that. If you want to go on YouTube, subscribe, put a comment, even if it's a shitty one, I reply to all of them. I love it. I reply to every terrible comment we get good for you, because I find it funny that people would spend time to put a comment on the floor. I know this episode sponsored by Zup Yak, the first search optimized AI writer, zap y, a k.com, promo code sweat, the former name of our podcast, shit. Whoops. I don't even know if these guys are still a sponsor, but we're gonna go with the read anyway. Hey, sup Yak, just launched the first AI writer on the market where search data is integrated into AI writer workflow, no knowledge needed about SEO to create content that will have better search Impact in seconds, not hours. Now that reads old. I'm guessing they got, I, a, i, o, as well, which is your, yeah, you gotta you want, so you want to show up in chat, G, P, T, now all that stuff. So, yeah, okay, that's the next line, baby. And then if you want, uh, discounts to the following other sponsors, incogni data removal, flow, desk, email marketing, Squarespace, call rail, call tracking, LinkedIn, premium, with two months free in the episode description, it'll all be there. Let's get it started. I gotta
get hair. We're good. I gotta get that hair surgery done. This shit is going, What hair surgery? Oh, dude, I'm getting hair tits, as Dan Soder calls it. What do you mean? The they were they take the hair plug in the back, put it grow in the front. He calls it hair tits. Great bit. Okay, leave it to him. Hey, shout out. Dan soder, one of the greats, Jermaine Can you we'd like to, because we're such good hosts, we like the guests to intro themselves a bit, and then we're gonna wait. I almost forgot your favorite part. We're gonna get into some lightning round questions. Oh, okay, yeah, we'll let you do your own intro. So we like these will be real quick, just to get to know you real quick. And then we'll let you do an intro of who you are, what you do, why you better. All that is a hot dog, a sandwich.
Eric Readinger 3:33
No, thank you. What time do you get up in the morning
Jermane Cheathem 3:38
depends on where I'm living in the world,
Law Smith 3:40
okay, okay, that's very Jason, born of you. Yeah. Like,
Eric Readinger 3:46
is it a time zone thing, or is it a well, you know? Okay, it's lightning round. We don't need it.
Law Smith 3:51
Does God exist?
Jermane Cheathem 3:53
Yes, all
Eric Readinger 3:55
right. Have you ever seen a ghost or a UFO or anything supernatural you can't explain
Jermane Cheathem 4:02
not a ghost or a UFO, but other things, ooh,
Eric Readinger 4:05
like, what lightning
Law Smith 4:06
round over. Tell me, yeah, no, we got, no, we have those two. We're calling back to it. We're going to put a pin that I want to hear about it. But and we, this is last two. We go on. Did you watch this show before coming on? No, that's about 99% of our guests, not alone and mine. What advice would you give your 13 year old self?
Jermane Cheathem 4:29
Everything's gonna be fine,
Law Smith 4:32
nice, more or less, kind of in the in the zone of what all these successful people that come on the show say, you know? Yeah, some kind of reassurance, you know?
Eric Readinger 4:42
Well, I find most of the time it's not even advice. It's more like reassurance,
Law Smith 4:46
yeah? Well, it's like, don't listen to everybody else's bullshit if you want to go do something, go do
Eric Readinger 4:50
it. Yeah? But oftentimes it's just, like, just do your thing. Just, it'll be fine. Just, you know, stay the stay the course. Well, we're gonna, like, buy Microsoft. We're Yeah,
Law Smith 5:01
it's never a Biff reality for back to the Friday too. Yeah, you've earned yourself an opportunity to do your own intro. Why don't you tell people who you are, what you're about, real quick?
Jermane Cheathem 5:15
Yeah, so I'm an entrepreneur. I travel the world. It allows me to build businesses while I'm anywhere I'm in the finance niche, and I have a finance business, and I teach people how to get into this finance brokerage space as well, because it's digital, it's online, it's leveraged, and it's lucrative.
Law Smith 5:36
I'm going to try to make this a little bit exciting, because I look, I love being in the UN sexy businesses we're in the marketing world. I hate the guys that want to be the black turtleneck Steve Jobs want to be. Look how creative I am with design and all this stuff. And it's like, no, I want to work with border bodies. And, you know, yeah, that was a great whatever. One of my best clients, yeah, got them from startup all the way to selling to a conglomerate, but no one's looking there. I have a retention pond client crushing it. Just Somebody's Gotta Do It just got bought up by private equity firm. Like, those are the stories I love, because no one in marketing looks there because it's not cool, it's not hip, it's not it's not a new energy drink or an infused kind of new alcoholic beverage. It's not a cool lifestyle. But I like the opposite of that. So equipment, machinery, find leveraging financing in that world. That's That's where you live, that's your domain. How'd you get into this?
Jermane Cheathem 6:45
Really, by accident. Like you said, that's probably one of the most boring, unsexy businesses you can ever
Law Smith 6:50
imagine. We'll put some we'll add some pizzazz to it, if we can.
Jermane Cheathem 6:56
But I kind of stumbled into it really. I was looking for a job out of college, and the only people that were willing to hire me was an equipment finance company. And so I learned the industry. I cut my teeth by reaching out to businesses that needed funding just to buy equipment, but I realized slowly that was a dumb business model, because why would you chase down people that need money instead of just partner with the equipment sellers that have all the clients you could ever want, and they send you deal after deal after deal that are pre sold. So then I started to close all these business deals, and I'm like, why am I working for somebody else? This is fucking stupid. So I decided to start my own firm become an entrepreneur, which was obviously a whole nother stage in my development. And then, after running that business for like, five years, I'm like, in Europe, take my mom on vacation for her 60th birthday, and I realized, like, there's nothing special about me, like other people can do this. There's this is not finance, this isn't sales, this is just networking period. And so I put together a course in coaching, and I've been teaching people how to build their own equipment, finance, brokerage from anywhere in the world, but, you know, three to four hours a day just by leveraging their network.
Law Smith 8:10
Well, we can hear you. You froze for a second, but your audio is all clear. All right, he's back. He's back, but you made a point like this, and then froze. The audio kept rolling. And I think you've lived all over the world doing this work, right? Georgia, the country, Vietnam, right? Where else? Beautiful country. Where else have you lived doing this work?
Jermane Cheathem 8:38
I mean, you name it, France, South South Africa, South America. Uh, all throughout Asia. Um, all throughout Europe. I mean, 50 countries. So
Eric Readinger 8:46
what? What was the most challenging? Where was the most challenging? Yeah, just the location, whether it was dealing with people or the the government or whatever.
Law Smith 8:58
I mean, whereas
Jermane Cheathem 9:01
the pros and cons, I really there's not really a challenge. I mean, sometimes time zone can be a challenge, especially in Asia, but I really just do everything via email. So really, nothing really matters. I guess the biggest challenge, let's be real, was India, and it has nothing to do with, nothing to do with the government or anything. It's just like, it's just fucking mass chaos. It's hard to get anything done because nothing's ever timely or organized. It just like, you know, chickens with their head cut off. So that was
Law Smith 9:27
tough, okay, yeah, yeah, I've heard that. Would it be fair to say you're going to a lot of emerging markets, because the machinery equipment you are leveraging is kind of from countries coming out of they're not making brand new facilities, right? They're getting older kind of assets, and then it needs to kind of be modernized, yeah, is that? Is that part of it? You know, we're not
Jermane Cheathem 9:58
talking about, okay, this. This is a lifestyle business. This is why you travel preparing. It's all good. This is I travel for fun. All of my clients, 100% of them are in United States of America. All my students, 100% of them are United States of America. Okay. This is just this. Like, for me, like, if I can have a remote business, why not go to a new country every couple months? And like, live my life like I've lived in the United States for most of my life. Why not explore
Law Smith 10:25
country on Earth?
Eric Readinger 10:27
My question about my question about the challenges, doesn't make as much sense now. Well, that's just like a travel
Law Smith 10:34
pod. Where are you right now?
Jermane Cheathem 10:35
I'm in Georgia, the country. Nice.
Law Smith 10:40
What? What makes you go there? Yeah, I'm curious. I've never was an
Eric Readinger 10:44
accident on the ticket that you're going to
Jermane Cheathem 10:46
Atlanta. So when I left the United States the beginning of the year, I was like, Okay, I know I have to be in New York City in September. So I'm like, let me take my time getting from Tokyo all the way back to New York. So I went from Tokyo to Vietnam to Thailand, then I went to India, then I went to Dubai, and now I'm here in Georgia. I go to Turkey in a couple of weeks, and then I fly back to New York from Lisbon, Portugal. So it's
Law Smith 11:15
a silk road ish, kind of route, yeah, kind of or Alexander, the great territory, yeah. Turkey is where you can get your hair did. Oh, yeah. You ever seen that? You ever seen those pictures of the guys on the
Eric Readinger 11:26
flight coach? Yeah, it's like seven guys all have the bandages wrapped around their heads, huge,
Law Smith 11:31
comically big bandages on their head.
Jermane Cheathem 11:32
Oh, I've been there before. It's all it's all hair, it's all nose, it's all plastic surgery. It's like, everyone goes there for that new teeth veneers. You know, I wonder,
Law Smith 11:41
why? Yeah, this this cheap, but get a nose job to the Schnauz. Ain't gonna get any smaller, you know, ear lobes,
Eric Readinger 11:48
balls, oh, yeah, by the time you're 70, that thing is gonna be mango.
Law Smith 11:52
Gravity hits it hard. But you you got kind of a hard, scrabble upbringing. Is that correct? Like you grew up, kind of finding your own way early on.
Jermane Cheathem 12:05
Yeah, well, exactly the great thing about having a shitty upbringing, as far as struggles, as you start to grow up, you start not to give a fuck about really anything. So you just figure out, like, okay, it's up to me. Nothing else fucking matters, and let's just try to figure this out. And so it kind of gives you the Eye of the Tiger mentality, where it's like, I'm going to figure this thing out, hell or high water.
Law Smith 12:29
Well, and you can't count on anybody else. You have to count on yourself. If you're one of the people that's successful coming out of that bad situation, right? Like you don't have the luxury of that. It seems
Jermane Cheathem 12:41
Exactly, exactly you have to figure it out. And I think it's the ultimate fuel. Like, I would hate to have an easy start to life, because there's no hunger. Like, the hungers were really what drives people.
Eric Readinger 12:53
Oh, yeah, I find myself, like, with my son, like, especially, I'm like, I gotta make you do some harder shit. Like, I need to make you go outside and sweat and work and complain and like me for a minute, like I
Law Smith 13:05
told them. I was like, we're going to do Habitat for Humanity, at least that's some kind of labor, right? You have to, I want you to go move rocks, yeah, even if it just go there. And I don't
Eric Readinger 13:14
even want them to have the benefit of charity. I want them to do it. I want them to be like, why am I doing this? And be like, because I told you to, and that's why it sucks. Oh, man, that's, that's old school, 70s dad, I know, but I mean, they're gonna grow up and there's gonna be people telling them to do shit they can't be like, What am I doing? Like, get used to it.
Law Smith 13:30
Yeah, yeah. They're about that age. But we lost your video. We can still hear you though. You know, you're a big proponent of the four hour work day. You know, I
Eric Readinger 13:43
I am too.
Law Smith 13:44
We all are. But I kind of hate the Tim Ferriss mentality of this, and so I don't try not to be negative about it, but I feel like you've got this kind of locked in as far as you don't have a lot of overhead for your business, you have a laptop. You said you work from anywhere. You probably have internet that you do everything via email, which is interesting, because you know you're not, you're not going in and pressing the flesh all the time with clients, and so you've probably knocked down this process for what you're doing, like, it's probably really tight. Is that fair to say?
Jermane Cheathem 14:25
Yeah, I've been doing this since 2003 you would hope I'd figure this thing out. So in the in the whole model, the way it's structured is I get my deals from people that sell the equipment to the people that need the funding. So they tell the doctor Smith that needs the ultrasound machine. Hey, you want to pay 30 grand. You want to pay 500 want to pay 500 bucks a month, plus it's tax deductible. Doctor Smith is going to say, I want to pay 500 bucks a month and get the tax deduction. Okay, great. Let me send the email CC Jermaine, boom, boom, boom. Three or four emails go back and forth. He sees the documents say 500 bucks a month. He signs them electronically. Me, I get paid, you know, 20% commissions,
Law Smith 15:02
but you're, you're, you're living off the the benefit of the hard work at the beginning, right? Like you did, like something like 300 cold calls a day to get and that builds up that kind of network, correct?
Jermane Cheathem 15:13
Yeah, but the cold calls really didn't work, because the 300 phone calls were going towards in end users or businesses that are looking for funding. That was a waste of time. So when I switched my model, I was only making, you know, 25 calls to strategic people that sold the equipment, and then they would just, I would develop relationships with those people, especially people either within my current network already knew, or people within my backyard. You know, I was, you know, born and raised in Phoenix, Arizona, so it was like, I just leveraged that kind of network. And so it was a much more efficient model, because I didn't have to make as many calls, I didn't have to have as many relationships, and they just brought me deal after deal after deal. It's highly leveraged. So
Law Smith 15:56
two big things I take out of that as a lesson for anybody that's listening, we kind of want to have talked to an audience of people that want to do their own thing. You know, we've always kind of had that mindset with the show a you did kind of a resource audit. What do I got? What's my network? I grew up here. That's, those are my only arms length kind of connections, right, to start with. And then the other part is, in strategy for your business, a lot of people really miss the mark on their target audience. And they start out, I go, I think it's they guess, right, and you did kind of trial and error and figured it out. You learn from your mistakes. But you'd be surprised how many businesses I've talked to that they go, well, our target audiences is this, this and this. And it's like, well, who's buying it? Who's who's currently buying what you're selling? And they're like, well, this other group over here, I'm like, let's milk that group. What are we, you know? So I just kind of take those two parts of what you're talking about is, like, you're a Tony Stark as guy. You learn from your mistakes, as far as when you're young and improving on it.
Eric Readinger 17:04
I did it. I took away the relationship part. It seems like that's just about everything, like going into these businesses and then establishing that relationship with the person that matters, that's, you know, maybe it's their finance guy or whatever, but like, that's basically the the crux of your business. If I'm understanding, like, if you don't have that relationship, or you're not able to make that relationship, like, you have to be likable, you can't go in there and be an asshole and then expect to get their business.
Law Smith 17:32
Eric loves rom com, so he's all about relationship talks, right? You know, he's a little sweet
Eric Readinger 17:37
fall in love at the end,
Jermane Cheathem 17:40
yeah? Because it's all about niches. Like, like, if you're going to be in business, okay, what niche do I want to be in? I want to be in finance. Okay. Within finance, where I want to be and I want to be in equipment finance, okay, within equipment finance, what kind of finance, kind of equipment do I want to finance? I want to finance medical equipment. Well, how do I want to get these medical equipment deals? I want to get them from the people that sell the medical equipment. So it's like, niching down, niching down, itching down, and then build a relationship on the people that sell the medical equipment. In fact, like one of my students, he was a medical equipment sales guy, and he was like, Jermaine, I want to start doing what you're doing, because this nine to five shit is not for me. And so he had a few buddies from his Rolodex that sold medical equipment, that he was going to be able to get a pipeline of deals from. And so I taught him the whole system, set up his business, set up his website, set up the lending partners, everything, and he was getting, you know, 50, $60,000 in commissions almost overnight, just by leveraging his current network. So it's like, this is not rocket science. It's about relationships. Who's in your Rolodex, especially B to B, people like you know businesses. You know people that sell the equipment, or know people that know people that sell equipment. Start asking questions, and you can just leverage a super simple business model, make good income and really work from anywhere.
Law Smith 18:54
B to B is the shit, because they operate like business on purchasing like they're not like a lifestyle consumer brand where they're like, I don't know
Eric Readinger 19:03
if I'm, you know, like, I don't feel pretty today. I don't want it,
Law Smith 19:07
right? I'm gonna get a male romper. I don't know if I should. I don't know. Well, you should separately, you should. I'm bringing them back. I'm bringing back that, that fake, that fake phase we had, yeah, of male rompers.
Eric Readinger 19:19
Are you familiar with anybody? Like, is there anybody else doing it in different equipment realms like I heard, because I didn't actually see that it was medical. In my mind, I went farming equipment for some reason, where they because that stuff is just as expensive as medical equipment. A lot of times are you do you know anybody? Is there any other niches like that that you're familiar
Law Smith 19:38
with? Farming is going downhill
Eric Readinger 19:41
in how can I swoop in as well? Medical is
Law Smith 19:43
going crazy, is how much we're spending on that, just in general, right?
Jermane Cheathem 19:49
Well, yeah, but I teach all my students pick whatever niche you know, like, pick whatever niche you have relationships in. So like, when I first started, I've done farming equipment, I've done construction equipment, I've done. Restaurants. I've done all types dental labs, like all types of equipment, because if you look around the economy in any business, there's equipment everywhere. And so you have to just again, niche down into, like, what sector do I want to be in? And just by chance, the people within my network were in the medical space. So I just leveraged that and went that direction. But I have other students that do great in construction. They do great in, like, automotive shops. So it really doesn't matter a particular niche, Just who do you know within that niche you can
Eric Readinger 20:29
leverage? Gotcha,
Law Smith 20:30
yeah, it's, well, I talk about this with, like, I'm skilled with marketing, but I it's not I it's just kind of happenstance that my skills align for that. It's not something i i love growing businesses, but I don't love doing I don't love marketing as people think of it, you know? So it's like, I see it that way. It's like it found me more than you found it. And go, I, you know what? I really like construction a lot. I just want to do that you realize you weren't that's not as profitable if you just with the resources you had, you know, in the network you had,
Jermane Cheathem 21:09
it's like, just let whatever is, let whatever fall in your lap, fall in your lap, like, I don't care if it's if you're looking for chicks or you're looking for a restaurant, you're looking for any opportunities. If shit hits you in the face fucking take advantage of
Law Smith 21:21
it. Well, buddy, we look, we're in Tampa, so the strippers on your lap is a bad, bad move a lot.
Eric Readinger 21:28
You put yourself in that scenario, all right, you know, kidnapped to go to the strip club,
Law Smith 21:33
and then you get, and then you get the first time ruse, which I loved, bringing guys down from Auburn when I was in college. They go to mons Venus, and they get smoked on like eight songs. They didn't know. They're getting charged, like, the meters running, and they're like, I don't know what to do. This all my money for spring break, you know, like to borrow a little bit from five guys. Yeah, my favorite, um, Dick. No, I didn't know. I didn't know what's going on. I actually didn't go. They wanted to go. Look, we grew up here. I got that shit out of my system before I was legally allowed to go in them. You know, like I went in one when I was 14, with braces and a cast and, um, bros and Sambazon. I mean, I guess, yeah, I had a Swisher sweet in so that was my ID, right? But, like, yeah, and then walk into seven seas on Kennedy Boulevard, and there's a pregnant lady in a shower. And I'm like, I don't think this is for me. Yeah, the most expensive one. Do you tip for two? But why it's the most
Eric Readinger 22:33
expensive? Yeah?
Law Smith 22:35
So you, you built this freedom with intention. Let me ask you about this. And you kind of have, I think, a similar philosophical take to entrepreneurial endeavors. We do entrepreneurship, the dirty secret about it is it's secretly lonely, like no one wants to talk about it. It's not, you're not gonna see Gary V being like, I really feel alone when I have this idea, you know, like he's never gonna go on about that. I think it feels like your boat just ran out of gas in the Gulf of Mexico. You can see, or Gulf of America, and you could see, you can see the shoreline. You can get, you know, you could probably get there, but it's gonna be a tough route. And that that, that's kind of how I feel about it. Sometimes, even if you're a mom and pop operation, you started it together, you're dividing and conquering, you know, so you really aren't getting unless you're very good communicators and create time for that. Those, those mom and pops aren't, you know, really understanding the plight of each other, even though they're in it, you have kind of freedom might be a little bit of a mirage. Kind of theory, is that fair?
Jermane Cheathem 23:49
Yeah, I mean, so I thought sales was a lonely journey, but it pales in comparison to entrepreneurship, because you're you're the only one paddling. Yes, it could be weeks, months, years. And so freedom is for people that want to take it, and it's there for the taking, but it's not for the faint of heart. And so yeah, it's probably one of the lonely things you'll ever encounter, besides maybe your deathbed. But it's worth because what else are you going to fucking do here? Like, are you going to go backwards? You gonna go forward? There's no other options. And so if you're that type of person with that type of DNA, then fucking let's go but if you're not, then get a nine to five and just stay safe.
Law Smith 24:35
Yeah? Well, I feel like your upbringing has some of that in in you, right? It's like, hey man, I gotta make this happen. Or, you know, no one's looking out for me kind of thing.
Eric Readinger 24:45
Or it's like, I've never really felt safe. You know why? You know why seek that now, like I'm used to this self
Law Smith 24:51
preservation, either way. But yeah,
Jermane Cheathem 24:53
well, also I think for us as humans in general, we always seek safety because, because it feels comfortable. We like comfort. We like easy. Our brain is looking for easy, but there's no joy, there's no fruit, there's no fulfillment in safety, right? The truth, the best times in my life have always been the most, darkest, the hardest. And like getting out of that, once you get out of it, it's like, oh, fuck, I gotta find another hill to climb. Yeah. I
Eric Readinger 25:18
mean, it goes right back to me to talk about making my son do hard stuff, like, it's just like there's no appreciation if the challenges are never that big, you know, the celebration is not going to be that big. You know, it's like it has to be a big challenge in order to really appreciate
Law Smith 25:35
it. Yeah, the the most satisfying beer you have is never like something anybody else really understands as an entrepreneur, like, it's something where you're like, I I've finished my process, I finished my course, and it's ready to go. And that's like, satisfying, right? It's a pain in the ass to do, I'm sure, like to kind of figure out how to teach, how to kind of upload your information into a process people can imbibe as a class, you know? And that's, that's not fun to knock out, is, like, that's a lot of admin clerical work, right? Like, I'm guessing it might be the first time you've had to do that too, which that always sucks as well. Yeah, first time of like trying, you know, you could do a trial and error going on, the fear of the unknown, all that stuff. But I'd be remiss if we didn't kind of pitch, is it creators learn.com Yes. And let me ask you this. I don't think sometimes we get guests on here that I'm like, these guys are total bullshit guys. I don't think you're that at all. I think if we were hanging out, I'd probably annoy you. It seems like I'd be like, as for sure bunch. And you'd be like, Sure. Can I just watch the game? I'd be like, how
Jermane Cheathem 26:56
many drinks I had? Okay,
Eric Readinger 26:58
oh yeah, you get this way too.
Law Smith 27:00
Well. Be like, you see that guy over there, and you're like, No, you know, like, I'm focused on my business, but I feel like there's a lot of, man, add just lost bullshitters. There's you're not a, you're not a bullshitter kind of guy. But the I'm always weary of these, I there's a certain level you get to as an entrepreneur. You you grinded it out, the hustle start, then you got to the level where you're successful. Then you got to the level where, okay, it's again, the first out marker keeps moving right. And then now you get to a level where you want to teach. Sometimes that's altruistic, but there's a lot of guys that aren't experts, and they're just cutting to the course that I see online. Yeah, a lot of squeeze pages, like click funnel pages, stuff like that. I don't think you're that just by us talking to you and researching who you are, but if it's so profitable, why give it away? If this is such a formula that that would be my question?
Jermane Cheathem 28:07
Yeah, no, it's a great question, man. So I number one. I still have my brokerage that I've had since 2016 so I still fund deals with that brokerage. I still have all those relationships that people still send me those deals. So that pipeline is already filled, that's full, that's already been set up. What I realized is through, like some of my close friends, especially like that guy, Brian that sold the medical equipment, it's like, I want to do what you're doing. Here I am in Italy with my mom and enjoying Europe, closing deals, working 30 to 45 minutes a day. I'm like, there's so many people back in the United States that are sitting at a fucking cubicle or in a shitty business that they hate. They want freedom. Everyone wants freedom. I'm a freedom guy, and so it's like, if I don't share this model and how I structured it and how it's so leverageable, that's a disservice to humanity. Because, like, I want people to be free. I want people to go wherever the they want to go make as much money willing to make. Because why are the banks getting all this money? Why are they making the secret niche all their own when it can be anybody with a Rolodex and networks that can make, you know, 2030, grand a month working, you know, three, four hours a day. So for me, it, it was more like I saw, I see myself in other people, and when I was stuck, struggling, trying to make it in this industry, I was like, why wouldn't I not share this with other people to help them make it in this industry? There's plenty to go around. It's a trillion dollar industry, I don't think from a scarcity lens. So it's like, I already have my brokerage are very successful. Why not train other people how to do this, because freedom is the only way out.
Law Smith 29:42
Yeah, it's like, an altruistic
Eric Readinger 29:44
empathy. Yeah, no, I love how you said the scarcity thing. I agree with that, because I get that drives me nuts, how it's like, you know, everything's so scarce. It's like, there's enough for everybody, for sure. Like, let's stop pretending.
Law Smith 29:58
John said there's only, like, three left. I. Gotta, I gotta get it. Now that's false scarcity,
Jermane Cheathem 30:03
if you actually, like, if you actually think about this entire niche like it's a $1.3 trillion niche, right, right? Equipment, finance industry. Only 20% of that is done by brokers. The other 80% is done by big banks. Yeah. And the only reason because of that is no one's educating normal people in the BDB space how to broker these
Law Smith 30:23
deals, but big banks make me feel safe. They they help us as a as a society and economy.
Jermane Cheathem 30:29
All we, all we do is we send the deals to the big banks, and they pay
Law Smith 30:33
other housing crisis problem like oh nine coming around the corner. I mean, Chase Bank. They really love the American people. Why would they? You know, big banks are great, yeah, too big to fail.
Eric Readinger 30:50
So before we close out, though, yeah, you thought I'd forget. I want to hear about this inexplicable, supernatural experience you've had. Don't
Law Smith 30:57
tell me what I think. Oh, no, all
Jermane Cheathem 31:01
right. So it's not just so, and it's not, it's not aliens, but I think just being a human is a super natural experience, because if you actually examine the fucking things that come across your mind, what the fuck is that? Yeah, because I didn't think of, I didn't think of that, right? Where'd that come from? Where'd that come from, right?
Law Smith 31:25
I love that brain juice.
Eric Readinger 31:27
So just being a human, I was open
Jermane Cheathem 31:30
for something, because there are all types of weird thoughts come up that you're like, I don't that came out of left field. Yeah, yeah,
Eric Readinger 31:35
for sure. No, I could go off on that. I mean, just being a human is so bizarre that we're all here at this time of, like, you know, we could have been bored born, you know, and when everybody's still pooping in holes and, you know, there was that. But we get, we get zoom calls and podcasts.
Law Smith 31:54
Now you got Eric all passionate like you. Here's, I think, your next move, though, I don't, I want to actually know more about what you're saying with this, but obviously I forgot your next move after this is actual good motivational speaker. You were lighting up like a pinball machine talking about maybe the most unsexy kind of niche right to a lot of people looking outside in I think your next move is to be a non snake oil motivational business speaker, because, God damn, you were like your trap started to go to your ears. Yeah, as like, Bane.
Eric Readinger 32:30
We'll come along, we'll bring you on stage. Yeah, we'll open, we'll do a little banter, and, you know, bring you up, loosen the crowd
Law Smith 32:36
up. I'll do a 10 Minute squirter going down on a squirter girl, and then bit and then, you know, we'll get right into
Eric Readinger 32:42
it. You got 10 minutes on that? Oh, man, I can, yeah, you
Law Smith 32:48
directed the special. It wasn't 10 minutes of that. Well, you know, I cut the fat on it, but, but, yeah, I think, are you talking about like, for, back to the supernatural. You think, like, do out, like there's a what is it? Not duality? I'm trying to think of duality, but it's like simulation there, where we're living here and other areas at the same time. Or is it just kind of wondering about how this all works? Let
Eric Readinger 33:17
me try and translate. I think, yeah, you are the Sherpa for this somebody, I think Jermaine, is just somebody who has taken the time to actually be with his own thoughts and think about all of it, all of existence, and you know who he is, what he is, and all that. And he's just has come to the realization that if any human who actually does it and looks around and is like, wait, what, they will come to the same conclusion. Is what I think, is that, if you really just think about it,
Law Smith 33:49
well he doesn't have avoidance. He was talking about, you know, being soft. Americans were getting soft, right? And it's kind of that thing of like, we can avoid shit, right?
Eric Readinger 33:59
Your own thoughts, oh, sure, yeah, oh, that's most people.
Law Smith 34:03
That's 99% that's
Jermane Cheathem 34:06
just distraction. That's that's not avoidance. It's just, wouldn't that be a form though, in a way? Well, I guess it could be. It's more like putting a a blinder on to your kids so your clots don't come through, right? Transmittable
Eric Readinger 34:18
avoidance implies will. Distraction is just sort of like, Oh, I'm not doing anything against myself. I'm just
Law Smith 34:26
distracted. Yeah. Speaking of
Jermane Cheathem 34:28
like, if you actually, like, if you really step back and, like, look at life, it's like, Where the fuck are we what the fuck are we doing here? And that is fucking awesome,
Eric Readinger 34:41
yeah, for real, you're
Law Smith 34:42
like, say something profound. Say something profound.
Eric Readinger 34:47
Yeah, I'm with you, though we'll have to do a separate mushroom pod.
Law Smith 34:51
Yeah, y'all could go on for a Rogan episode on this. Yeah?
Eric Readinger 34:55
I mean, it goes deep philosophically, and I will talk about it all day.
Law Smith 34:59
Yeah. We. And send you mushrooms wherever you are. You know, we'll figure out how to get it across customs and whatnot. But okay, good. Yeah, you do that. I'll get right on that rose. But anything else before we close this out, you're a great guest. Thank you for coming on.
Jermane Cheathem 35:19
No man, I was fun. I like your guys's energy and the banter. It's good.
Law Smith 35:24
Well, honestly, I couldn't tell half the time. I thought you're like, God, these guys are, like, two
Eric Readinger 35:30
little alright, we'll take the approval at the end. Yeah,
Law Smith 35:33
no. Dad said we're good. Dad said we're good.
Jermane Cheathem 35:37
One thing I always believe in is like, humor is like one of the secret remedies of life. So if you're not having fun, you're fucked.
Law Smith 35:45
Yeah, for sure. Yeah, laughter is the best. It's like just getting being so silly that you laugh ear to ear is the best.
Eric Readinger 35:54
Yeah, it's the ultimate tool for disarming somebody in their you know, whatever negativity they're bringing. Mm,
Law Smith 36:00
hmm. Well, appreciate you coming on. We'll have to have you back on, because I don't think we scratched the surface on a lot of this stuff. But thanks for your time, bud.
Jermane Cheathem 36:12
All right, nice to talk to you guys. All right. Thank you. Take care. Bye.
